Disclaimer: Alle genannten Marken (Persil, ESN, Adidas) sind lediglich als Beispiele für Lernzwecke genannt. Es besteht keine Zusammenarbeit oder Beauftragung seitens dieser Marken, und ich beanspruche keine Rechte an diesen oder ihren Produkten.
Produkt B-Roll Shots mit Google Nano Banana & Veo 3
Mit Google's neuesten KI-Modellen Nano Banana und Veo 3 kannst du in wenigen Minuten hochwertige Produkt B-Roll Aufnahmen erstellen – ohne teures Equipment oder Studio. In diesem Guide zeige ich dir, wie du dein Produkt perfekt in Szene setzt und daraus professionelle Videos machst.
🤖 Was ist Nano Banana?
Nano Banana ist der inoffizielle Codename für Google's neuestes Bild-Editiermodell Gemini 2.5 Flash Image. Es wurde überraschend auf der Benchmark-Plattform LMArena unter dem kryptischen Namen “nano-banana” eingeführt, bevor Google es offiziell in der Gemini App und API verfügbar machte.
Besonders macht es: Extreme Konsistenz über mehrere Bearbeitungen, präzise Textgesteuerte Bildbearbeitung ohne Masken, und fotorealistische Ergebnisse mit zuverlässiger Wiedererkennbarkeit – perfekt für professionelle Produktaufnahmen.
⚠️ Voraussetzungen
Für diesen Guide benötigst du:
- Ein hochwertiges Foto deines Produkts (16:9 Aspect Ratio)
- Zugang zu Google Gemini (gemini.google.com)
- Zugang zu Veo 3 - auf laria.ai kannst du Veo 3 nutzen
Es können Kosten anfallen bei der Nutzung von KI-Tools für Nano Banana oder Veo 3.
Schritt 1: Produktbild vorbereiten & zu Gemini hochladen
Wähle ein hochwertiges Foto deines Produkts aus. Das Bild sollte eine 16:9 Aspect Ratio haben, da Google Nano Banana diese Formatierung benötigt, um ein 16:9 Bild zurückzugeben.
Gehe zu gemini.google.com und lade dein Produktbild hoch. Nutze dann den folgenden Prompt:
Prompt für Google Nano Banana
Create a professional product B-roll shot of this product. The image should have cinematic lighting, shallow depth of field, and showcase the product in an elegant, commercial-style composition. Use natural lighting with soft shadows, and ensure the product is the clear focal point. The style should be clean, modern, and suitable for advertising or marketing materials. Make it look like a colorful 3D animation that's dynamic and based on the product's colors. The product should float in the air surrounded by its key ingredients or elements. Create an infinite background that complements the product's color scheme. There should be no visible floor or ground plane.
💡 Tipp: Dieser Prompt kann für verschiedene Produkte angepasst werden. Ändere “key ingredients or elements” je nach Produkt (z.B. “ingredients” für Lebensmittel, “components” für Elektronik, “materials” für Kleidung). Passe auch die Hintergrundfarbe an die Produktfarben an.
Create Veo 3 videos directly in laria
It's now possible to generate Veo 3 videos inside laria. Build prompts, iterate fast and export results for ads, reels and more.
Schritt 2: Bild zu Video mit Veo 3 animieren
Jetzt animierst du dein erstelltes Bild mit Veo 3. Wir empfehlen die Verwendung von laria.ai für den besten Veo 3 Zugang. Ein kostenpflichtiger Plan ist erforderlich.
Für das obige Video habe ich einen strukturierten JSON Prompt verwendet, der komplexe Kamerabewegungen, Beleuchtung und Audio-Effekte definiert. Du kannst ähnliche Prompts mit unserem JSON Prompt Builder erstellen.
JSON Prompt für Veo 3
{ "globalParams": { "style": "cinematic, photorealistic, 4K, high-impact product showcase", "motionType": "fluid, graceful transitions", "audio": "dramatic orchestral music with rising intensity", "preset": "cinematic-product", "camera": "continuous motion, no cut, beginning with a dynamic orbiting shot...", "lighting": "studio lighting with sharp highlights and dramatic side lighting...", "environment": "sleek, minimalist studio space with a polished black marble pedestal...", "elements": [ "hero product at center (logo illuminated, surface texture highly detailed)", "dynamic motion trails around product (light streaks following the orbit)", "floating dust particles catching rim light, adding depth", "soft volumetric haze in background, emphasizing product edges" ], "keywords": ["dynamic", "frozen motion", "high contrast", "cinematic", "ultra-detailed"], "musicEnabled": true, "musicType": "dramatic orchestral" }, "sequences": [ { "id": "1", "duration": 2, "description": "The video opens on a highly polished product, centered on a black marble pedestal...", "action": "A high-speed 3D orbit around the product, with motion trails and streaks of light...", "audio": "whoosh sound intensifies with the speed ramp, layered with swelling orchestral strings", "timestamp": "00:00-00:02" }, { "id": "2", "duration": 3, "description": "The orbit motion suddenly halts in a stylized slow-motion freeze...", "action": "All movement freezes in slow motion. The camera gently starts to dolly backward...", "audio": "sound drops to a deep, resonant thud as the freeze occurs...", "timestamp": "00:02-00:05" } ] }
Fazit
Mit Google Nano Banana und Veo 3 hast du jetzt die perfekte Kombination für professionelle Produkt B-Roll Shots. Die Kombination aus präziser Bildbearbeitung und KI-gestützter Animation ermöglicht es dir, hochwertige Videos in Minuten zu erstellen – ohne teures Equipment oder komplexe Nachbearbeitung.
Experimentiere mit verschiedenen Prompts und Passe sie an deine Produkte an. Mit etwas Übung wirst du schnell deine eigenen einzigartigen Stile entwickeln.
Nächste Schritte:
- Teste verschiedene Produktfotos und Prompts
- Erstelle deine eigenen JSON Prompts mit unserem Builder
- Integriere die Videos in deine Marketing-Kampagnen
🎬 Beispielprompts
Nano Banana
Veo 3
Create a 3D TV commercial advertisement in 4K and 16:9. The entire scene, including the background, must be completely filled with flowing, infinitely long pink wool fabric, so no solid backdrop is visible. The product is placed within this environment and surrounded by multiple loose layers of fabric, but it must always remain fully visible, clearly recognizable, and unaltered. No other objects or elements should appear. The atmosphere should feel super soft, floating, and immersive. The product is slightly tilted to suggest weight. Blurred layers of fabric must appear in the foreground to create depth.
{ "globalParams": { "style": "cinematic, photorealistic, 4K, ultra-smooth textures, dreamlike elegance", "motionType": "fluid, graceful transitions", "audio": "soft ambient music with airy, ethereal undertones, creating a sense of gentle movement and elegance", "preset": "cinematic-product", "camera": "smooth dolly out, continuous motion, no cut", "lighting": "soft natural light with subtle pink highlights, diffused to create a gentle glow and enhance the wool's texture, delicate for emphasis", "environment": "infinite expanse of flowing, richly textured pink wool fabric, no solid surfaces or background, the fabric undulates organically and fills the frame, creating a cocoon-like, immersive atmosphere", "elements": [ "flowing pink wool fabric (ultra-detailed, with visible fibers and subtle sheen)", "central product (gleaming, fully visible, gently floating, untouched by the fabric)", "gentle drifting particles in the air (soft, almost imperceptible, enhancing depth)", "delicate shadow play on the fabric folds (enhancing 3D realism)" ], "keywords": ["ethereal", "luxurious", "immersive", "delicate", "flowing", "dreamlike"], "musicEnabled": true, "musicType": "soft ambient music with airy, ethereal undertones" }, "sequences": [ { "description": "In the sequence, the camera completes its dolly out, showcasing the entire product enveloped by the now-loosened, gently drifting pink wool. The fabric subtly pulses and flows, creating a sense of weightless movement all around. The product remains pristine and unaltered, floating in the serene center, as light caresses both the fabric and the product, evoking a tranquil, luxurious atmosphere.", "action": "The wool fabric, now airy and open, floats softly around the product, revealing negative space and enhancing the product's central presence. The camera movement becomes even more subtle, framing the product in a halo of delicate pink fibers. Gentle drifting particles catch the light, adding depth and cinematic finesse.", "audio": "soft ambient music fades with gentle wind sound, delicate rustling, and a faint whoosh as the fabric settles", "timestamp": "00:00-00:08" } ] }
Nano Banana
Create a 3D TV commercial advertisement in 4K and 16:9. The entire scene, including the background, must be completely filled with flowing, infinitely long pink wool fabric, so no solid backdrop is visible. The product is placed within this environment and surrounded by multiple loose layers of fabric, but it must always remain fully visible, clearly recognizable, and unaltered. No other objects or elements should appear. The atmosphere should feel super soft, floating, and immersive. The product is slightly tilted to suggest weight. Blurred layers of fabric must appear in the foreground to create depth.
Veo 3
{ "globalParams": { "style": "cinematic, photorealistic, 4K, ultra-smooth textures, dreamlike elegance", "motionType": "fluid, graceful transitions", "audio": "soft ambient music with airy, ethereal undertones, creating a sense of gentle movement and elegance", "preset": "cinematic-product", "camera": "smooth dolly out, continuous motion, no cut", "lighting": "soft natural light with subtle pink highlights, diffused to create a gentle glow and enhance the wool's texture, delicate for emphasis", "environment": "infinite expanse of flowing, richly textured pink wool fabric, no solid surfaces or background, the fabric undulates organically and fills the frame, creating a cocoon-like, immersive atmosphere", "elements": [ "flowing pink wool fabric (ultra-detailed, with visible fibers and subtle sheen)", "central product (gleaming, fully visible, gently floating, untouched by the fabric)", "gentle drifting particles in the air (soft, almost imperceptible, enhancing depth)", "delicate shadow play on the fabric folds (enhancing 3D realism)" ], "keywords": ["ethereal", "luxurious", "immersive", "delicate", "flowing", "dreamlike"], "musicEnabled": true, "musicType": "soft ambient music with airy, ethereal undertones" }, "sequences": [ { "description": "In the sequence, the camera completes its dolly out, showcasing the entire product enveloped by the now-loosened, gently drifting pink wool. The fabric subtly pulses and flows, creating a sense of weightless movement all around. The product remains pristine and unaltered, floating in the serene center, as light caresses both the fabric and the product, evoking a tranquil, luxurious atmosphere.", "action": "The wool fabric, now airy and open, floats softly around the product, revealing negative space and enhancing the product's central presence. The camera movement becomes even more subtle, framing the product in a halo of delicate pink fibers. Gentle drifting particles catch the light, adding depth and cinematic finesse.", "audio": "soft ambient music fades with gentle wind sound, delicate rustling, and a faint whoosh as the fabric settles", "timestamp": "00:00-00:08" } ] }
Nano Banana
Veo 3
Create a screenshot of a UGC Video in 4K and 16:9 with a german 25 year old female model holds this product in here hand while standing in a blue bathroom. she is blonde and gorgeous. blue tinted light. aputure lantern lights the scene. but the lamp is not visible in the scene. here teeth are visible while she is talking about the product. she wears a white t-shirt. dont show any graphic overlays or UI.
{ "globalParams": { "style": "cinematic, photorealistic, 4K, elegant visual clarity, modern realism", "motionType": "smooth metamorphosis", "audio": "soft ambient music with gentle, calming undertones", "preset": "cinematic-product", "camera": "subtle dolly zoom out", "lighting": "blue tinted ambient lighting with soft natural fill, cool highlights, gentle bounce from white surfaces for a clean, luminous effect", "environment": "contemporary blue-tiled bathroom with polished chrome fixtures, frosted glass shower wall, large wall mirror softly reflecting ambient blue hues, subtle condensation on tiles; slightly wet floor for texture", "elements": [ "German 25-year-old female model (blonde hair, radiant skin, blue eyes, white t-shirt, poised and confident posture)", "sleek modern product (ergonomically designed, metallic details, logo tastefully visible, held naturally in model's hand)", "bathroom sink with running water detail (chrome, reflective)", "blue-tinted glass soap dispenser with bubbles", "soft, fluffy white towel folded in the background" ], "keywords": ["cinematic", "blue mood", "modern beauty", "elegant minimalism", "product showcase"], "musicEnabled": true, "musicType": "soft ambient music with gentle, calming undertones" }, "sequences": [ { "id": "1", "duration": 2, "description": "Opening on an ultra-crisp portrait of the model standing confidently beside the blue-tiled wall, blue-tinted ambient light softly illuminating her features. The product is cradled naturally in her right hand at chest height, chrome fixtures and a blurred frosted glass shower in the background. The camera begins a gentle dolly zoom out, capturing the initial sense of intimacy and anticipation.", "action": "Model smiles, revealing perfect white teeth, and raises the product slightly as she prepares to speak. The blue-tinted light accentuates her blonde hair and the clean lines of her white t-shirt, while subtle reflections shimmer on the bathroom tiles and chrome sink.", "audio": "soft ambient music with a gentle whoosh sound as the camera initiates the dolly zoom out", "timestamp": "00:00-00:02" }, { "id": "2", "duration": 3, "description": "Mid-sequence, the dolly zoom out continues, revealing more of the bathroom environment. The model begins to talk, animatedly describing the product. Her expression is lively and engaging, with her mouth moving clearly and her teeth visible as she shares details. The blue ambient lighting is enhanced by soft, white highlights bouncing off the tiles and fixtures, adding depth and visual interest.", "action": "The product is gently rotated in her hand, catching subtle glints of light. The mirror in the background softly reflects her movement and the blue hues, while the large sink and blue glass soap dispenser add modern elegance. Tiny water droplets glisten on nearby tiles, emphasizing the freshness of the scene.", "audio": "soft ambient music continues, subtle water drops sound as she gestures near the sink", "timestamp": "00:02-00:05" }, { "id": "3", "duration": 3, "description": "The camera completes the dolly zoom out, now framing the model from mid-torso upwards, with the full bathroom context visible. She finishes speaking, smiling warmly at the camera, her eyes sparkling in the cool blue light. The product is held confidently in the foreground, with the bathroom's polished surfaces and soft white towels providing a serene, inviting backdrop.", "action": "Model lowers the product slightly, her smile lingering as the ambient blue lighting wraps around her, creating a sense of trust and elegance. The environment glows with cool, photorealistic detail, highlighting the product as the hero of the scene.", "audio": "soft ambient music fades gently, final whoosh sound as the camera settles on the final frame", "timestamp": "00:05-00:08" } ] }
Nano Banana
Create a screenshot of a UGC Video in 4K and 16:9 with a german 25 year old female model holds this product in here hand while standing in a blue bathroom. she is blonde and gorgeous. blue tinted light. aputure lantern lights the scene. but the lamp is not visible in the scene. here teeth are visible while she is talking about the product. she wears a white t-shirt. dont show any graphic overlays or UI.
Veo 3
{ "globalParams": { "style": "cinematic, photorealistic, 4K, elegant visual clarity, modern realism", "motionType": "smooth metamorphosis", "audio": "soft ambient music with gentle, calming undertones", "preset": "cinematic-product", "camera": "subtle dolly zoom out", "lighting": "blue tinted ambient lighting with soft natural fill, cool highlights, gentle bounce from white surfaces for a clean, luminous effect", "environment": "contemporary blue-tiled bathroom with polished chrome fixtures, frosted glass shower wall, large wall mirror softly reflecting ambient blue hues, subtle condensation on tiles; slightly wet floor for texture", "elements": [ "German 25-year-old female model (blonde hair, radiant skin, blue eyes, white t-shirt, poised and confident posture)", "sleek modern product (ergonomically designed, metallic details, logo tastefully visible, held naturally in model's hand)", "bathroom sink with running water detail (chrome, reflective)", "blue-tinted glass soap dispenser with bubbles", "soft, fluffy white towel folded in the background" ], "keywords": ["cinematic", "blue mood", "modern beauty", "elegant minimalism", "product showcase"], "musicEnabled": true, "musicType": "soft ambient music with gentle, calming undertones" }, "sequences": [ { "id": "1", "duration": 2, "description": "Opening on an ultra-crisp portrait of the model standing confidently beside the blue-tiled wall, blue-tinted ambient light softly illuminating her features. The product is cradled naturally in her right hand at chest height, chrome fixtures and a blurred frosted glass shower in the background. The camera begins a gentle dolly zoom out, capturing the initial sense of intimacy and anticipation.", "action": "Model smiles, revealing perfect white teeth, and raises the product slightly as she prepares to speak. The blue-tinted light accentuates her blonde hair and the clean lines of her white t-shirt, while subtle reflections shimmer on the bathroom tiles and chrome sink.", "audio": "soft ambient music with a gentle whoosh sound as the camera initiates the dolly zoom out", "timestamp": "00:00-00:02" }, { "id": "2", "duration": 3, "description": "Mid-sequence, the dolly zoom out continues, revealing more of the bathroom environment. The model begins to talk, animatedly describing the product. Her expression is lively and engaging, with her mouth moving clearly and her teeth visible as she shares details. The blue ambient lighting is enhanced by soft, white highlights bouncing off the tiles and fixtures, adding depth and visual interest.", "action": "The product is gently rotated in her hand, catching subtle glints of light. The mirror in the background softly reflects her movement and the blue hues, while the large sink and blue glass soap dispenser add modern elegance. Tiny water droplets glisten on nearby tiles, emphasizing the freshness of the scene.", "audio": "soft ambient music continues, subtle water drops sound as she gestures near the sink", "timestamp": "00:02-00:05" }, { "id": "3", "duration": 3, "description": "The camera completes the dolly zoom out, now framing the model from mid-torso upwards, with the full bathroom context visible. She finishes speaking, smiling warmly at the camera, her eyes sparkling in the cool blue light. The product is held confidently in the foreground, with the bathroom's polished surfaces and soft white towels providing a serene, inviting backdrop.", "action": "Model lowers the product slightly, her smile lingering as the ambient blue lighting wraps around her, creating a sense of trust and elegance. The environment glows with cool, photorealistic detail, highlighting the product as the hero of the scene.", "audio": "soft ambient music fades gently, final whoosh sound as the camera settles on the final frame", "timestamp": "00:05-00:08" } ] }
Nano Banana
Veo 3
Create a TV commercial advertisement. Top down view of a person holding the product in their hand. Only the harm and the hand are visible. The camera is at an angle on the Z axis, but the product is visible straight on in the camera. The background is asphalt from a basketball court. a basket ball is laying around. the camera is top down. nice color grading. cinema like.
Create a 4K 16:9 high-energy urban lifestyle TV commercial. The product is held in the hand, always sharp and unaltered. Around the bottle, playful animated doodles appear: sketchy arrows, wavy lines, stars, hearts, swirls, comic-style motion lines, little hand-drawn texts, and quirky shapes. The doodles are colorful, energetic, and layered in motion, wrapping around and highlighting the bottle without covering it. Neon light accents and glowing details add extra vibrancy. The camera moves dynamically with fast pans and zooms to create energy. The background shifts between day and night, adding contrast and pace. At the end, the person pulls the bottle out of the frame while the doodles burst into a final playful animation of stars and lines, leaving a fun, energetic finish
Nano Banana
Create a TV commercial advertisement. Top down view of a person holding the product in their hand. Only the harm and the hand are visible. The camera is at an angle on the Z axis, but the product is visible straight on in the camera. The background is asphalt from a basketball court. a basket ball is laying around. the camera is top down. nice color grading. cinema like.
Veo 3
Create a 4K 16:9 high-energy urban lifestyle TV commercial. The product is held in the hand, always sharp and unaltered. Around the bottle, playful animated doodles appear: sketchy arrows, wavy lines, stars, hearts, swirls, comic-style motion lines, little hand-drawn texts, and quirky shapes. The doodles are colorful, energetic, and layered in motion, wrapping around and highlighting the bottle without covering it. Neon light accents and glowing details add extra vibrancy. The camera moves dynamically with fast pans and zooms to create energy. The background shifts between day and night, adding contrast and pace. At the end, the person pulls the bottle out of the frame while the doodles burst into a final playful animation of stars and lines, leaving a fun, energetic finish
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